NOT ITALIAN’ adopts a modern and distinctive visual language. The circular shape of the letter O represents the featured product, conveying boldness and originality. Every detail of the design communicates the promise of a unique experience, challenging expectations, and elevating the aesthetics of the pizza universe.
The brand signature, ‘But we know about pizza,’ is a bold way of stating that Italian pizzas are not the only ones globally, and this brand aims to bring new trends to this market segment.
‘NOT ITALIAN’ where design meets global culinary, providing a visual experience as uniquely crafted as each pizza.
Art Direction / Design
Bullseye
Bullseye
Client
NOT ITALIAN
2023
